Our services increase your competitive advantage by adding practices to increase perceived value, and/or decrease operational costs, while leveraging your current processes for rapid adoption.
Problem Definition is a practice primarily used to increase perceived value. All market needs require some change within the market and/or the targeted customers. These people would have already addressed the need, if they could. They’re addressing it as well as they can. They have it in some form of conflict. The problem definition drives innovation, and when done right, can increase the efficiency and effectiveness of your innovation value chain.