“If I use observation, surveys, and market evidence to test developed hypothesizes, then I may discover important concepts, but I’m not sure how to do it, and I may lead myself off track.”
Keith Goffin, author of ‘Identifying Hidden Needs’ indicates “that a survey researcher asks people questions in a written questionnaire … or during an interview, then records answers. The researcher manipulates no situation or condition; people simply answer questions.” The trick is to gather information without influencing it.
The descriptive research method is a common practice for performance and process improvement within the world of projects. The desire is to describe systematically the facts and characteristics of a given team, organization, or set of projects, factually and accurately.
Some examples of this method include:
Descriptive research is used in the literal sense of describing situations or events. It is the accumulation of a data base that is solely descriptive- it does not necessarily seek or explain relationships, test hypotheses, make predictions, or get at meanings and impli¬cations, although research aimed at these more powerful purposes may incorporate descriptive methods. In this way, historic records of completed projects, and related values of state variables support descriptive research.
Research authorities, however, are not in agreement on what constitutes "descriptive research" and often broaden the term to include all forms of research except historical and experimental. In this broader context, the term survey studies are often used to cover the examples listed above.
Typical purpose of these ‘Survey Studies’ include:
The steps for conducting Descriptive Research are: