How Agile Product Management has evolved in the last few years An interesting thing has been happening in the market, and it’s not just that everything is moving to the Cloud, or that Facebook is about to go IPO, it’s the very real, and very concrete adoption of agile methodologies across the software industry. Originally a concept that gave birth to the Agile Manifesto (I know I can’t believe I’m referencing Wikipedia), Agile has really taken over as a concept everyone strives for, but rarely achieves. Why is that?
From a corporate stand point, many of the other processes at a company, like fiscal budget planning, employee performance reviews, and marketing campaigns, go through yearly planning and longer cycles. Can you imagine if you “iterated” on your performance review weekly, with a full day spent reviewing your objectives and decided what to focus on the next week? But wait – maybe that’s not such a bad way of approaching it, it provides quicker feedback from your manager and peers and keeps you completely aligned. And that is the heart of the issue, people just aren’t sure how much better that faster iteration is for everyone, they have this fuzzy feeling that there’s value to be had, but it’s hard to draw a line in the sand to say just how much.