What every executive should know about organizational structures in product management.
In my years of speaking with organizations, one question continues to come up – how do we better align our product teams with the business and development organizations to drive growth. It’s a tough challenge, and one that executives try to address by deciding on if the product management team reports to an enterprise management team, or an individual GM/BU leader. On one hand you can drive a corporate wide strategy and optimize development investments across your entire portfolio. On the other hand, you can get deep vertical expertise to drive change that really moves the needle for a specific business. I always compare it to an age old saying – you just don’t know what you don’t know.