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A Score Card for Product Management

A Score Card for Product Management


The business intent of Product Management is to increase an organization's competitive advantage through various product initiatives. Competitive advantage is defined by product differentiation and process efficiency. An XY chart displays a competitive advantage score in terms of differentiation and process efficiency. This type of score card provides actionable information that a Product Management team can use for self-diagnostic in process improvement initiatives, and for performance comparisons between business quarters, or between different teams within the same organization. Standard charts enable comparisons across an industry.

You can use this score card as a sample. Create one table for each of the Seven Pillars. You will want to adjust the strategies to be in context of each pillar. Take the aggregated scores for each of the Pillars and combine them into one score for Differentiation. Computing a percentage achieved out of total possible will make your graphic representation easier to read and comparisons more meaningful. After you’ve completed the assessment in each Pillar you switch and look at process efficiency. We use the same Seven Pillars to establish business goals. The objectives of processes within each Pillar are listed at the end of this post for reference. Remove the ones not valid for your organization. For each remaining objective, you'll need to identify specific strategies your team is performing to accomplish the specific objective.

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A Systems Approach: The Facilitator (11 out of 11)

A Systems Approach: The Facilitator (11 out of 11)

"If we address needed behavior change within Project Management, team performance will improve, but that will increase the required skills of Integrated PMs."

Integrated PM Managers and project sponsors often tell me stories of how, despite their best efforts to help a project team in a difficult situation, the situation gets worse. Each time the facilitator does something to improve things; the situation either deteriorates immediately or temporarily improves before getting even worse.

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Action Research

Action Research

“If I look for better ways to manage projects, then I can increase competitive advantage for our entire organization, but it’s hard for organizations to learn from their activities.”

Whatever way you look at Action Research, you’ll find it the favorite of project managers, and by the way, the most valuable part of being in a community. The purpose of action research is to develop new skills or new approaches and to solve problems with direct application to your project, Integrated PM methods, or within the working PM setting.

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Agile, Waterfall - Wait its WaterGile! (Trademark it!)

How Agile Product Management has evolved in the last few years An interesting thing has been happening in the market, and it’s not just that everything is moving to the Cloud, or that Facebook is about to go IPO, it’s the very real, and very concrete adoption of agile methodologies across the software industry. Originally a concept that gave birth to the Agile Manifesto (I know I can’t believe I’m referencing Wikipedia), Agile has really taken over as a concept everyone strives for, but rarely achieves. Why is that?

From a corporate stand point, many of the other processes at a company, like fiscal budget planning, employee performance reviews, and marketing campaigns, go through yearly planning and longer cycles. Can you imagine if you “iterated” on your performance review weekly, with a full day spent reviewing your objectives and decided what to focus on the next week? But wait – maybe that’s not such a bad way of approaching it, it provides quicker feedback from your manager and peers and keeps you completely aligned. And that is the heart of the issue, people just aren’t sure how much better that faster iteration is for everyone, they have this fuzzy feeling that there’s value to be had, but it’s hard to draw a line in the sand to say just how much.

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Asset Development

Asset Development

“If I create innovation assets, then I can be monetized for my efforts, but I don’t know how to build assets.”

Information Assets such as market evidence, problem statements, business plans, features, roadmaps, requirements, and product launches are developed, and depending on which assets are used, will produce a very different product.

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